Many laboratories use a Customer Relationship Management (CRM) solution to manage, monitor, and streamline the sales and marketing process. Leading CRM systems such as Salesforce.com store valuable information on our interactions with current and future customers and partners. However, much like many of the other systems in our environments, CRM solutions are completely disconnected from our clinical, financial, and operational databases.
Across many industries, powerful business intelligence and analytics solutions bring aggregated data from many disparate systems to provide critical insights into the business. As a laboratory, you need a business intelligence platform that works with every area of your lab – clinical, financial, operational and sales. Tools that enable laboratory leaders with timely, actionable and relevant information across these systems are driving growth and operational efficiencies.
Is your laboratory thinking about switching your CRM platform due to the lack of built-in analytics or the ability to aggregate laboratory data? Would you like better insight on your sales and marketing activities? Have you considered the cost and amount of time it will take to merge your old data with the new system?
If your laboratory uses Salesforce.com, or another CRM solution, then take a few moments to look at Viewics. Viewics provides a business intelligence solution for many of today’s popular CRM platforms allowing you to continue to use and further leverage your existing CRM. This capability is further expanding on the leading laboratory business intelligence platform, VHI, which works across all the systems and needs of the laboratory.
Combined with Viewics’ clinical, financial and operational data models, Viewics’ direct connectors to Salesforce.com and other popular CRMs provide the sales & marketing team, lab managers, and executives with insights into:
♦ Alerts on Client/Physician Behavior Changes (i.e, drop in volume)
♦ Client Monitoring by Revenue and Profitability
♦ Utilization Patterns by Diagnosis/Procedure Code
♦ Notifications to Physicians on Patients that Require Attention
♦ Pending Client Prospects that Require Follow-up
♦ Variations in Ordering Patterns
♦ TAT Performance Issues by Customer
… and many more
In addition to actionable and relevant templates right out-of-the-box, Viewics provides the ability to drill down into the raw data behind each report, helping lab teams quickly identify the root cause of the problem and proactively take corrective action.
With Viewics clinical, operational, sales and marketing teams have the information they need to make critical day-to-day decisions. IT staff will have time to focus on other priorities and executives will have a platform that is designed for their specific systems and budget.