Changes in healthcare regulations and legislation are spurring declines in reimbursement — and, ultimately, revenue — for hospital and independent laboratories. As such, laboratory leaders are charged with developing additional revenue streams through innovation and laboratory revenue growth strategies. Laboratory outreach is a major driver of revenue that requires strategic planning, implementation, and oversight to achieve revenue goals.
Tim Kuruvilla, Chief Commercial Officer at Viewics, held an engaging discussion with outreach leaders Kathy Murphy, PhD, CEO of Chi Solutions, and Sonny Varadan, MBA, PMP, Director for IT Strategy and Client Connectivity at a major regional reference laboratory and vital team member of Nichols Management Group, about key industry trends in laboratory outreach operations across the country. This document contains the transcript and visuals from the live webinar.
Kathleen A. Murphy, PhD is Chief Executive Officer and Owner of Chi Solutions, Inc.
Sonny Varadan, MBA, PMP is the Director for IT Strategy and Client Connectivity at a major reference laboratory.
You’ll learn about:
- Revenue potential opportunity in laboratory outreach
- Key industry changes impacting clinical laboratory outreach
- Best practices for developing and managing a successful laboratory outreach program
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