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Frontline Staff: The New Healthcare Analytics Superusers

August 15, 2016

The responsibility for healthcare analytics reporting has traditionally fallen squarely in the hands of the IT team. Core report teams produce reports for various departments across the healthcare institution, from microbiology to transportation to payroll. But, what if you were to move the reporting capability into the hands of your frontline staff?

Jason Pincock, CEO of DynaLIFEDX, believes that frontline staff with an aptitude for working with and understanding data are the ideal group to learn reporting skills. At his organization, these individuals have become the superusers who support their peers. Since they come from the same team, they understand the frontline problems and are much more capable of helping address them.

“They inherently understand the context. If you take a technologist and turn them into a data analyst, but fundamentally their background is as a medical technologist, then when they’re working with the departments and their groups, they have an inherent understanding of the questions being asked of them,” says Pincock. “It’s been incredibly powerful because we don’t have to go through the translation phase every single time there’s a question that’s posed.”

“It’s been incredibly powerful because we don’t have to go through the translation phase every single time there’s a question that’s posed.”

This organizational shift took some up-front investment in education and change management. As the new superusers learned how to use the tools and understand how the data is organized, Pincock says, their attitude shifted from one of begrudgingly asking what they would be made to do next, to enthusiastically asking for access to more data and tools.

“It’s been a big shift from an organization that was sort of resistant to change, to now being an organization that has an insatiable appetite for it,” Pincock says. “The more empowered they feel, the more they want to take on, and the more they’re asking for newer, better tools. We used to force IT and analytics projects onto departments, and now there’s a lineup for people wanting more access. That’s a good place to be.”

Hear more from Jason Pincock. Download our on-demand webinar, Building an Analytics Empowered Culture.


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Heidi Willbanks

Director of Marketing at Viewics, Inc.
Heidi is the Director of Marketing at Viewics, where she oversees marketing initiatives to support the company's product lines, and creates in-depth content to help educate and engage hospital, health system, and laboratory leaders. She has previously led content, demand generation, social, and advocate marketing efforts at other Silicon Valley startups. Heidi has marketing communications experience in SaaS, healthcare, and publishing. When she's not working, she can be found in at her piano, in downward dog, stirring up something yummy in the kitchen, or making positive life changes for stray cats.

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Latest posts by Heidi Willbanks (see all)

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  • SlideShare: Building an Analytics Empowered Culture
  • Frontline Staff: The New Healthcare Analytics Superusers

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